21 Search Engine Terms Every Web Marketer Should Know Part 1

1. Search Engine - Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm. Various search engines determine ranking on their own different factors of importance or relevancy. For the last few years the Google search engine was the most popular search engine supplying the search results for Yahoo and to a lesser extent MSN and AOL. This all changed recently after Yahoo purchased different search engine companies and developed its own search engine. Soon MSN will enter this market with its own search engine algorithm.

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Searchers input keyword queries into search boxes and are given results from the databases of the search engines in accordance with the ranking algorithm from whatever search engine they are using.

In other words, search engines index sites it feels will be of value to its customers, which are Internet surfers searching for information.

21 Search Engine Terms Every Web Marketer Should Know Part 1

The most important concept to grasp with a search engine, is that it uses an automated computerized system to find and rank the sites within its database of web sites.

2. Internet Directory - An Internet directory is a large listing of categorized web sites - however the concept that should be understood with the Internet directories, is that they actually have editors that decide what goes into the directory. Remember an Internet directory is decided and managed by human editors, while in contrast, a search engine is ranked by a computerized algorithm or system. Directories are important to get links from because, they will raise your rankings in the Google algorithm (which is based on PageRank(TM) or links from other sites to a great extent).

3. SEO - Search Engine Optimization From the Tao of Search Engine Promotion represents the Ying or Female Principle in that it is more fluid and receptive to the algorithms of the search engines, which of course you - do not control. SEO promotion is using known conventions and in some cases deconstructing the algorithms of the developers of the search engines and working with them. In other words it is like Judo where you use the momentum and power of the search engines to build your business. You will have to be constantly vigilant, in order to try to stay abreast of the latest developments in SEO promotion.

4. Pay-Per-Click (PPC) advertising with the search engines is bidding for particular keyword phrases or search terms used most frequently by Internet users related to information on certain niches and sectors. Overture was the first great pay-per-click advertising sales channel for the search engines. It presently represents Yahoo, MSN, AOL, Alta Vista, Hot Bot, and related partners allowing advertisers to bid on particular keywords. Google presently runs its own PPC Search Engine advertising branch called Google's AdWords Select. Since PPC advertising is so expensive use it in moderation by setting daily and monthly budgets (otherwise for high volume searched keywords you could go broke).

After setting budgets, which you do in the Overture and Google advertising interfaces, use PPC to test your conversion rates for subscribers, sales, etc., and constantly monitor it and fine-tune it. You want to increase your conversation rates. This is critical because as we alluded to the expense of PPC in earlier in this article the typical major ad agency or corporate brand only spends - dollars to reach a thousand people (CPM). Although they may go higher for a responsive direct mail lists like 0 or 0 to reach a thousand people. In PPC advertising small business are usually paying at least 35 cents on the dollar (for any word with any real competition) to reach a thousand people or 0 dollars. I have seen and experienced people paying .50 a click or 50 dollars to reach a thousand people.

The true expense of PPC is never discussed by experts in that industry. Any small business using PPC should have an outstanding product ready for prime time, to see any return in investment. Alternately, they should only use it for limited testing or to get a product quickly to market on-line. Given the expense of PPC some small business people might be better off buying classified direct response advertising in a niche publication or obtaining ad space in ezines.

Another point to discuss in PPC is how the major companies hurt their advertisers (stab them in the back) by using pop-up blockers, which hurts the advertisers ability to collect email addresses on the front end, and with spam filters block even legitimate marketers ability to reach opt-in subscribers on the back end. Google is more of a front end pop-up blocker, AOL is more of an email blocker, while Yahoo is both. There are better ways to stop email and web site spam. What is important is that small business, if it is not careful with PPC could be paying AOL, Google, and Yahoo/Overture to put them out of business.

5. Pay Per Inclusion is paying to be included in the database of a search engine or Internet directory. Presently it is free to be included in the Google search engine. You just need a link to your site from a few other sites already in the Google database and your site will be spidered in many cases. Recently it has been announced Yahoo will charge a fee to update your new content into their search engine database. From what I understand if you are already listed in Yahoo its all well and good, but any new content that you put on your site will not be indexed.

6. Search Terms (AKA Keywords or Keyword Phrases) - Search terms and more specifically keyword phrases are words searchers put in a search box to find information on a particular product, service, or item. Keywords and Keyword phrases have different tiers. For instance the top tier keyword 'business' probably receives 500,000 searches a month. But it is so general that it would not be a good keyword for which to optimize your site. However, the second tier Keyword phrase 'small business' would have less searches, but it is more of a targeted search. The third tier keyword phrases are even more targeted and would be ideal for persons to optimize their sites for although there are less monthly searches for them.

7. Search Engine Algorithm - Algorithms are sets of rules according to which search engines rank web pages. Figuring out the algorithms is a major part of SEO. The thinking is that if you understand how they calculate relevance, you can make specific pages on your site super relevant for specific search terms. For free telecourses and more on algorithms and SEO in general, please check out http://www.searchengineplan.com.

21 Search Engine Terms Every Web Marketer Should Know Part 1

Kamau Austin, helps small and minority business make more money, by creating, search friendly web sites. He is the owner of http://www.Ebizbydesign.com, http://www.Einfonews.com, http://www.carolsartshows.com and the creator of the Free Search Engine Promotion Tele-course.

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The Top Twelve Threats No Computer User Should Ignore

The internet is undoubtedly a fantastic resource for families and offers a rich vein of educational content.

However, there are potential dangers - welcome to the seedy world of viruses, spam, trojans, pornography, spyware and other nasties.

Spam Blocker

These are the Top Twelve Threats No Computer User Should Ignore.

The Top Twelve Threats No Computer User Should Ignore

1. Viruses - A computer program that copies itself. They often disrupt your computer system or damage your data. Viruses are usually received by email attachments so be careful opening anything from a dubious source. They can affect anyone, for example, the destructive Mydoom worm affected one out of three small and mid-sized businesses.

2. Spyware - Sends information about you and your computer to somebody else. Spyware may send the addresses of sites you have visited or worse still, transmit personal information. With today's concerns about identify theft this is a real worry. For example, CoolWebSearch may hijack web searches, home page, and other Internet Explorer settings. Spyware is normally received as part of shareware or freeware downloaded from the web.

3. IP Spoofing - A technique to gain unauthorized access to computers, whereby the intruder sends messages to a computer with an address indicating that the message is coming from a trusted host.

4. Trojans - An apparently legitimate computer program that is really intended to disrupt and damage computer activity by sending information, perhaps even passwords onto a third party without you knowing. As an example, recent emails entitled "Osama Bin Laden Captured" attempted to download the "Trj/Small.B." Trojan if the embedded URL was clicked. This trojan attempts to hijack the PC.

5. Spam - Unsolicited mail often promoting products of a dubious financial or sexual nature. Don't leave your email address on websites and internet bulletin boards as they are harvested by spammers.

6. Adware - puts advertisements on your screen. These take many forms including popups, popunders and advertisements that appear later, even if your browser is closed. Some are sent using the Windows Messenger service which allows a spammer to direct an advertisement straight to your computer by sequentially sending messages to IP addresses. Always irritating, they are also often of a pornographic nature.

7. Diallers - for those of us still with dial up modems, dialler programs redirect calls to a very expensive number. You won't know until you get the bill.

8. Hijackers - Hijackers take control of your web browser and may reset your home page, search bar and search pages. They can redirect you to undesirable sites or stop you going to particular sites.

9. Hackers - With so much personal data available online to anyone with a password you must be sure your password is secure. If you are using your mother's maiden name, your cat's name or your birthday then your password is at risk. Here are two tips for making a secure password. Method One - pick two random unrelated three letter words and two digits. Mix them up and what do you have? A secure password such as "red19cat" or "hotpin73". Method Two - pick a short sequence of words such as Now Is The Winter Of Our Discontent Made Glorious' and you have a password of "nitwoodmg". You could even change the I's and O's to digits.

10. Phishing - Emails purporting to come from reliable sources such as Paypal, Ebay or your bank. Often wanting you to verify your account details, they can look very realistic but are generally scams to harvest usernames and passwords. Always open a new browser winder and type the address there, rather than clicking on the link provided.

11. Hoaxes - Chain letters, scams, false alarms. At best they take up time and bandwidth but at worst vulnerable can be victims of fraud. Pass it on!

12. Stranger-danger - For those of us with children - do you know what they actually do when they are online? Are they working on homework tasks, downloading illegal music or pornography? Or are they chatting to strangers in chat rooms? You should consider blocking access to undesirable sites and logging their activity with a surveillance tool. Oh, and don't forget that where children are concerned, computers should always be kept in a family room and never in their bedroom.

Three Step Action Plan

There are three basic, essential steps that should be taken to ensure your PC is kept threat-free.

Firstly , be sensible when opening attachments or following email instructions from apparently reputable sites.

Secondly , make sure you are using the latest service pack of Windows as Microsoft is continually closing loopholes to tighten up security.

Finally, there's a range of low cost tools such as firewalls, antivirus, spam blockers and spyware killers available. Like everything else they vary in quality and you tend to get what you pay for so always do your research first and perhaps try a free trial before getting your credit card out.

The Top Twelve Threats No Computer User Should Ignore

The author, Kai Chandler, edits http://www.surfcontrols.com which specializes in providing reviews and recommendations of top-rated tools to help protect your online experience.

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